“Poses” is a direct criticism of the
absurd and artificial world of
glamour and of fashion that magazines present. Specifically, the
highly-distorted image of women that they transmit through
do not represent real women and that avoid all those who are not within
their restricted parameters.
These images are virtually the only feminine reference in the mass
media and they have a great influence in both men and women when
building our roles in terms of behavior and ways of thinking.
Using these impossible stances of the fashion publishing
houses as a symbol of how grotesque and unreal this industry is, a
group of real women transfer these poses
to daily scenes: the queue of a museum, the supermarket or the bus
stop, sparking off the reaction of the spectators (on the
hand, regular consumers of these images).
The aim: to make it clear how ridiculous, and at times harmful, it can
be to follow these models that the world of glamour impose on us.